Today most people use the Internet to find things through the use of search engines. There are really only a few search engines that people use. Google is the number one search engine in the world with Yahoo and Bing behind them. A recent study was performed by a local economics professor at a college to determine what search engines people use. Out of 50 students, 42 students reported that Google was their primary search engine for searching online. JK, it is actually 49 out of 50. That is staggering proof of the foot hold that big Google has in the market of search. A big question looms though, is Google a monopoly? If so can any legislation be held against them?
Google, being the primary market leader in the industry of search has its own line of products and services to offer its users. It also creates many of the policies that govern how content is found in the search engines, not just their own either. Yahoo and Bing end up either adopting the same policies as Google, or they create very similar ones. The barrier to entry for this market is very tough. Google has spent millions on other investments to help pour more money into search. What effects can happen if they are legislated by a governed body to split up?
We met up with a local Pittsburgh SEO to find out what if any impacts any action would have on them. Our contact mentions that it will be difficult to break apart a company that has well established trust and authority. If Google is forced to break apart, many of its users will still stay in tact which is primarily how they grew to become such a search giant. The policies they create is already adopted by other search engines so it is almost as if Google will be punished for being innovative, smart, and having leadership at the forefront of this industry. When you look at it from that point of view it kind of becomes silly don’t you think?
As far as SEO is considered, SEO’s won’t see much change because their job is to make content be found in any search engine regardless of the company. Plus many of Google’s regulations and guidelines to SEO is already adopted in the other search engines so nothing new will really happen. It would be interesting to see how a monopoly would be regulated in an information world or field such as this since this is an area that has never been crossed yet. We shall see what the future holds, not just for search engine optimization but for the digital world as a whole.